MUXDProgramme Director

Dana Fridman: New Programme Director for Master of User Experience Design

By July 8, 2018 No Comments

Wellington ICT Graduate School recently welcomed new User Experience (UX) Design Programme Director, Dana Fridman. With a background in psychology, product design, development, and entrepreneurship, combined with her Lecturer experience at Victoria Univeristy’s School of Design, Dana was a natural choice to head up our Master of User Experience Design (MUXD) programme.

Dana Fridman

Dana Fridman, newly appointed MUXD Programme Director, Wellington ICT Graduate School.

“The School is really excited to have Dana join our team of programme directors. Dana has good connections in the UX community and will be a great addition to the academic committee as they work together on collaborative projects.” says Wellington ICT Graduate School Acting Director, Susan Andersen.

We ask Dana what excites her most about this new design field and our one-year conversion Masters progamme, starting Monday 16th July:

Q. What excites you about UX and the MUXD programme?

“What excites me about UX, in general, is our mutual goal to create better experiences and improve people’s lives.”

“The thing that excites me the most about the MUXD programme, is our students who come from different backgrounds, from design to software development and science grads; everyone brings with them different skills and perspectives to the table. Together, we find ways to integrate UX techniques into their toolkits, in a way that could enrich their practice and help them sustain meaningful work.”

“Another exciting part is seeing our students work in the industry as a team to produce outstanding work.”

Q. Why is our MUXD programme so unique?

“The Master of User Experience Design (MUXD) programme is the first of its’ kind in a world where the demand for User Experience (UX) designers is continuously increasing. The programme does not only give students the tools and skills to be an independent UX designer, but it also includes industry projects and cross-disciplinary collaborations.”

“Our students learn how to manage client relationships, work in a team, and solve real-life problems, while also developing the skills to design products that truly match users needs.”

Q. Why is industry input so important?

“We have had excellent industry collaborations this year, from young startups to big organisations. Our industry mentors are experienced practitioners who value the importance of integrating new designers into the industry, and appreciate the reciprocal relationship between teaching and learning.”

Q. How does a MUXD excellerate graduates?

“We see our graduates become UX experts and leaders who could benefit organisations in different realms of UX, from conducting UX research to designing beautiful products. Some of our graduates ended up in companies such as ANZ and Davanti.”

“Since this programme already involves industry collaborations, teamwork and internships; it is an excellent place to establish networks in a safe environment designed for learning. Where our graduates will end up depends on where they wish to go.”

To see more of Dana’s work, visit her website:


About the Master of User Experience Design (MUXD)

The Master of User Experience Design is open to anyone with a Bachelor’s degree who wishes to enter the Interaction Design (IX) or User Experience (UX) fields from another discipline or profession.

The MUXD is a one-year, full-time, 180 point professional Master’s degree that will provide students with the skills needed to work effectively in this area of high demand. MUXD covers Graphic Design, Visual Design, Communication Design, Information Design, Web Design and Development, and more! Recent grads as well as experienced candidates who want to broaden their career opportunities are welcome.

Next intake for MUXD is July 2018 — June 2019.

Master of User Experience Design starts Monday 16th July.

If you are interested in learning more about this exciting new conversion Master’s degree, visit our website or contact us on 0800 935 542.

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