Master of User Experience Design

July 2021 – June 2022

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Want to improve experiences through research & design?

Our Master of User Experience Design (MUXD), delivered by Victoria University of Wellington’s School of Design, is a conversion master’s designed for people with diverse backgrounds (i.e. psychology, anthropology, industrial design, literature, etc.). It includes aspects of Interaction Experience (IX), User Experience (UX), Customer Experience (CX), and Service Design. MUXD will teach students all aspects of UX from understanding people’s perspectives to the creation of the designs they interact with. Graduates will leave with the knowledge and skills to succeed in this growing area of high demand. We’re offering this programme in Auckland (for domestic students) too.

Victoria University School of Design
3 consecutive trimesters across 12 months
Course Outline
Click here to download
Domestic: *$13,015
International: $51,547*

40 Taranaki Street,
Wellington 6011

12 Months,
3 Trimesters

Domestic: $13,540*
International: $54,092*

Who Can Apply

This conversion programme is intended for people with non-design degrees and/or industry professionals wishing to enter the UX field. If you have a Bachelor’s degree with B average (and above)  and have a desire to enter the UX design field, this is the path to your new career. In addition, applicants will be asked to submit a statement of intent and participate in an interview. Recent graduates as well as experienced candidates who want to broaden their career opportunities are welcome.

*2020 Estimate

Programme Outline

This is a full-time 180-point Master’s programme starting in July and is delivered by the School of Design at Victoria University of Wellington. You will complete this qualification in three consecutive trimesters over 12 months. In light of the COVID-19 pandemic, the first trimester (July-November 2020) of this intake will be offered online-only before returning to in-person. International students will need to check with immigration to see how this impacts their post-study work visas. For more information please check out this FAQ or email Lauren at

Mātauranga Design
Course Code: CCDN412 Lecturers: David Hakaraia

This course will teach you how to engage with toi (Māori creativity) and mātauranga (Māori understanding) in the production of both visual and material cultural design that honours our place and past in Aotearoa New Zealand. Guided by traditional Māori protocols and knowledge, you’ll learn how to understand and interact with Māori symbols and visual spatial strategies in ways that are culturally sound and appropriate. Learn more?

Graphic Design Practice
Course Code: MDDN413  Lecturers: Sarah Maxey

This course will explore and utilise graphic design elements, software, and strategies in the pursuit of a body of design work, while analysing ways to leverage personal experience and unique backgrounds. Through research, exercises and projects, you’ll develop technical mastery, formal graphic design skills and independent research skills towards expressing a unique visual identity. Learn more?

User Experience Design Practice
Course Code: MDDN417  Lecturers: Dana Fridman, Anna Mastalerz & Kah Chan

This course will explore the techniques common to user experience (UX) design, such as: persona development, case study analysis, user interface design, rapid visualization and prototyping. You’ll also become adept at using the industry standard tools and techniques of UX design. Learn more?

Trimester Three includes Advanced User Experience Studio and the choice of one elective course.

Advanced User Experience Studio
Course Code: MDDN416

This course will teach you user experience design and research concepts, techniques and strategies.  Moving from research, prototyping, evaluation, and similar user experience design essentials, the course will explore more complex issues through an independent project requiring in-depth research relating to context and audience. Learn more?

This course will examine best practice for designing with information, including the importance of understanding the context and intended audience. Topics will span the techniques and concepts related to data acquisition, modelling, and developing innovative ways of displaying information through different media. Learn more?

Digital Product Design (Elective)
Course Code: MDDN402

This course will teach you to explore and implement current product design methods and software while planning and deploying independent project strategies. An emphasis will be placed on design thinking and creative approaches to front-end development, design and prototyping techniques based on industry related projects. You’re encouraged to synthesize your unique backgrounds and personal experience within the projects. Learn more?

User Experience Capstone Project
Course Code: MDDN502  Lecturers: Dana Fridman

This studio consists of a research-based project, working towards a mastery of user experience design. The work will be experimental in nature, yet practical and industry-relevant. Students will be required to apply both analytical and creative approaches to problem-solving alongside reflective practice. Learn more?

Programme Director

Dana Fridman has experience in digital product design, development and entrepreneurship. She completed a BA in Psychology, a Diploma in Graphic Design, and a Master in Design Innovation. Previously, Dana worked in mental health, graphic design, user experience (UX) design for the Web, native applications, and augmented reality, co-founded a GovTech product company, and developed a passion for UX design, design for health, and design for education. In her free time, she likes to make art, read academic papers, form collaborations, and co-organise local events for the UX community.

What do our students have to say?

Read more?

Our MUXD students have gotten jobs at TradeMe, Davanti, ANZ, Hazard Co., Wellington City Council, Ministry of Justice, Designworks, and more.

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